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Email marketing is a powerful tool of online marketing, if done right. Through email marketing many marketers are benefited. Though there are many advantages in email marketing they also have some disadvantages. Below I have listed down both advantages and disadvantages of email marketing.
Advantages:
It allows to reach global audience with minimum effort
It is cheap to launch an email campaign when compared to other marketing channels
It is extremely affordable
The cost to send out emails is minimal
It has the ability to distribute information to a wide range of specific, potential customers at a pretty low cost
In terms of sending and responses is more immediate in comparative to traditional mailing
You will be able to get the prompt response without any stretch of time
It is relatively easy and cost effective to test different email creative and messaging
E-mail messages are easy to track
Advertisers can generate repeat business
Disadvantages:
Difficulty of getting messages delivered through different Internet service providers, corporate firewall and webmail systems.
Possibility of having your email messages viewed as a spam
Emails which are not automatically deleted may be deleted without being opened, simply because the recipient does not recognize the sender of the email
Email recipients are most responsive when they first subscribe to an email. It is difficult to keep them engaged
Email offers great opportunities for targeting, personalization and most frequent communications, additional people and technology resources are required to deliver these.
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What is Bulk Email?
Bulk email is when one email is sent to many recipients. The number of bulk email recipients per email can vary from hundreds to thousands. Bulk email marketing is usually used by businesses to market their products or services.
The first thing most people think of “Bulk email” is spam. But if the bulk email is sent by a reputable sender is not a spam. Bulk email is usually sent by business that has built up a mailing list of customers who are interested in their product or services. Sometimes even an ordinary person sends the bulk email to his friends and family.
Bulk email marketing is an online marketing tool which helps in marketing their products or services. It helps in reaching large amount of targeted prospects. Bulk email marketing has the potential to allow the business owners to market their products or services across the globe. But this marketing method has to be used in a proper way to be successful in your business. Bulk email marketing is an effective method to mail a large set of recipients quickly and with a low cost.
To be successful in bulk email marketing follow the below guidelines:
Always send your emails from a recognizable address because many recipients think that it is a system-generated email they delete the email before they read it.
Always put all your recipients email address in BCC. If you add all the email addresses in To or CC fields your recipient is able to view all the email addresses you have entered. It is a breach of confidentiality to give out other person’s email addresses.
Make sure your subject line is catchy and grabs the attention of the recipient to open your message or email. Many email marketers do lots of research in getting a good subject line.
When writing the body of the content make sure you write the message to the point. Remember one thing you have less than five seconds to grab the attention of the reader.
Try to mention the benefits of your products or services and how he will benefit from the product or services you are offering.
Use bullet points instead of writing big sentences. Tell your readers what you exactly want them to do after reading the message. Do you want them to buy the product or fill a form.
Make sure you mention your contact details like phone number, your email address & website address so that they can contact you if they have any queries.
Matt Jovan is an email marketing executive performing all type of Email campaigns from last 2 years with very
