Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Product DescriptionHow did the 360 year old scissor company, Fiskars, double its profit in key markets just by realizing its customers already formed a community of avid scrapbookers? How is Best Buy planning to dominate the market of sales of musical instruments? By understanding the Brains on Fire model of tapping movements and stepping away from the old school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word o... Mor...
Branded!: How Retailers Engage Consumers with Social Media and Mobility
Product DescriptionSocial media is having a major impact on marketing. It is the glue that leverages the consumers’ views and opinions across all elements of a retailers’ business. Retailers are becoming aware that social media offers promising ways they can benefit from it, such as improving brand awareness, listening to consumer sentiments, creating incentives to drive cross-channel traffic and purchases, building content-focused communities to improve loyalty, enticing cons... Mor...
And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want
Product DescriptionThere are many innovative marketing ideas that have been developed over the past several years with the introduction of Social Media, web advertising, Ad Words, Twitter, Facebook, Google-everything and streaming video. At the same time, the tried and true marketing strategies that have worked throughout time continue to produce results. Strategies like referrals, word of mouth, public relations and personal sales skills. And the Clinets Went Wild! focu... Mor...
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars That Engage Customers and Ignite Your Business
Product DescriptionBlogs, YouTube, Facebook, Twitter and other publishing platforms are giving everyone a "voice," including organizations and their customers. To be successful, businesses must speak directly with their customers or prospects through a comprehensive strategy that allows them to reach new customers at every stage of the buying cycle. They must find their voice and create bold and compelling content that people want to consume and which speaks to their needs or wants or... Mor...
UnMarketing: Stop Marketing. Start Engaging.
Product DescriptionFor generations, marketing has been hypocritical. We’ve been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we’re all aware that no one likes to be marketed to. People don’t read newspapers for the ads (if they still read them at all); they don’t sit by the phone waiting for a cold call; and no one rushes to their mailbox looking for junk mail. Yet for generations we keep teaching the same old stuff; cold callin... Mor...
Facebook Advanced 2.0 – Black & White Version: The Social Networking & Web Marketing Guide For Internet & Computer Guru’s Everywhere!
Product DescriptionThis Short, Informative, Easy to Read FACEBOOK Reference Guide, is a must-own in my opinion for any Internet Guru. When it comes to Social Networking on the Internets' World Wide Web (WWW), Facebook.com is a Major Player. Facebook is not only a great place to Network, but it's also becoming a place where you can actually market your Business Services. I know of Accountants, Real Estate Professionals, and even Lawyers that have used Facebook to improve their business... Mor...
Marketing to the Social Web: How Digital Customer Communities Build Your Business
ISBN13: 9780470410974Condition: NEWNotes: Brand New from Publisher. No Remainder Mark.
Product DescriptionAn updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Se...
Friends with Benefits: A Social Media Marketing Handbook
ISBN13: 9781593271992Condition: NEWNotes: Brand New from Publisher. No Remainder Mark.
Product DescriptionThe rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can incr...
Social Media Marketing All-in-One For Dummies
Product DescriptionEverything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways. Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her techniques and advice to help your business develop and manage a str... Mor...
Get Rich with Apps!: Your Guide to Reaching More Customers and Making Money Now
Product DescriptionThe secrets to grabbing a share of one of today's hottest markets! You don't have to be a computer whiz to make a killing in the apps market. All you need is about $1,000 and the business advice in this book. Out of nowhere, apps have taken the world by storm. More than 1 billion iTunes apps have been downloaded, and Facebook's 200-million users have 52,000 third-party apps from which to choose. If you’re considering entering the market, st... More >>
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