Forms of Advertising Target and Content Place

Princess Mary Christmas 1914 Gift Box


Image by David Spender
In November 1914, an advertisement was placed in the national press inviting monetary contributions to a ‘Sailors & Soldiers Christmas Fund’ which had been created by Princess Mary, the seventeen year old daughter of King George V and Queen Mary.

The response was truly overwhelming, and it was decided to spend the money on an embossed brass box, based on a design by Messrs Adshead and Ramsey. The contents varied considerably; officers and men on active service afloat or at the front received a box containing a combination of pipe, lighter, 1 oz of tobacco and twenty cigarettes in distinctive yellow monogrammed wrappers.

The surface of the lid depicts the head of Princess Mary in the centre, surrounded by a laurel wreath and flanked on either side by the ‘M’ monogram. At the top, a decorative cartouche contains the words ‘Imperium Britannicum’ with a sword and scabbard either side. On the lower edge, another cartouche contains the words ‘Christmas 1914′, which is flanked by the bows of battleships forging through a heavy sea. In the corners, small roundels house the names of the Allies: Belgium, Japan, Montenegro and Servia; France and Russia are at the edges, each superimposed on three furled flags or standards.

This example belonged to my wife’s grandfather Walter Brattle, who was serving in the Royal Navy in 1914.

Target Your Advertising

Advertising is one of the fastest and most direct ways to get in front of many new prospective customers. And you have plenty of options online.

You can try paid search marketing on Google and Bing/Yahoo. This can include text messages on the search engines, as well as text messages, display ads, and rich media ads in third party websites through their respective display networks.

Another option is ‘Keyword Retargeting’ by technology platforms such as Simpli.fi. This empowers you to show your display advertising to folks who are searching on your prized keywords, regardless of whether they ever clicked on your ads or not, and regardless of where they search online (on any of the search engines, in publication websites, etc.).

Another option is to contact websites of interest for a direct deal, in which you can get guaranteed placements, impressions and location on the page.

Facebook now commands a large chunk of the display advertising market in terms of advertising spend, and it can be a good option for targeting based on someone’s demographics and expressed interests.

In addition to standard Facebook Ads, Facebook’s Sponsored Stories is a way for you to leverage the goodwill about your brand that is being provided in Facebook anyway, and putting it front in center in front of a broader network of people.

Place Your Content

Creating content can be yet another effective way for you to get in front the right people online.

Write articles, write a search-optimized blog, produce videos, conduct surveys and publish the results, and add content worth sharing on your social media platforms.china dryer:http://www.hx-china.com/15.html
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Find websites that cater to your specific audience, and ask the editorial staff directly about their interest in specific articles that you could write for their site. Offer to write an ongoing series for them. Propose a new section for their site, and then offer to curate the content for it.

Become a guest blogger. To that end, register with My Blog Guest to connect with blog owners looking for guest writers.

If you write a blog post yourself, spread it around. Don’t just stop with Facebook and Twitter. Join relevant Groups in LinkedIn and share the knowledge. Share links to your content through sharing sites like Businessweeks BusinessExchange, BizSugar and Digg.

And if you are looking for ideas for your content, create a special report about the future of your industry or future products that your audience can look forward to. Create a how-to guide. Conduct interviews with various types of experts, complementary to your business.

With all of these forms of content marketing, you’ll be getting in front of many people who otherwise would not come into contact with your brand, building your credibility and building links back to your site.

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