Overview of Fortune Hi-Tech Marketing
More popularly known as FHTM, Fortune Hi-Tech Marketing’s claim to fame seems to be its vast spread of products. They have everything ranging from weight control products, satellite TVs, health and wellness products, long distance phone calls, cell phones, and a lot more. Unlike any other typical marketing company, this one aims to sell all at once, and while that may be a great solution for someone looking for a one stop answer, their business model has also raised some suspicions. As the famous saying goes- too many cooks, spoil the broth. Let us also add- too many dishes tend to ruin a meal.
More recently, there have been reports of the company being a scam which is based on information from insiders.
FHTM’s Business Model
The business model is very similar to any other network company, where someone introduces you to the system and in turn you build a network. For a start you need to refer three people to the system and if they manage to persuade other people to join in, you earn from that. In addition, people that are recruited by you will be referred to as your downline. The business model of the company is based on the idea that that anyone, regardless of education, experience or current financial situation, can achieve his /her financial goals in life by becoming an FHTM business owner. In fact the objective of the company is very similar to Amway. The most optimistic fact about Paul Orberson’s company is that FHTM was started as a 100% debt free company and has maintained that status since its launch whereas; most of the networking companies operate under gross deficiencies,
FHTM’s Business Program
Fortune Hi-Tech Marketing came up with a strategy to assemble Fortune 500 companies which offer multiple products and services which are utilized by mass population on everyday basis. This business plan allows independent representatives to earn passive income on the services already being used by consumers. Majority of the consumers are paying for cellular phone service, satellite TV and Internet service every month and FHTM’s aim is to persuade consumers to keep using these services and get a percentage of it back every month.
Marketing Strategy and Pay Plan
Most network marketing programs would give you products, training, and would leave you to yourself to sell what has to be sold. While that is the typical situation, Fortune Hi-Tech Marketing offers something else. With FHTM, you only sell through the internet and unlike most network marketing companies, which would give you more opportunities based on the more people you recruit, the business program of FHTM employs the “Stair Step Breakaway Program “; when people in your organization perform as good as you, they break away leaving you with no option but to recruit more people. Ouch!
Issues Pertaining to Scams
If you join the company and manage to recruit other people, you are eligible for a 2% commission for all the products that get sold through your network. However, some sources would say that instead of the person at the top getting 2%, there is a variation in the amount of money one makes as the commission structure is distorted.
The Training Procedure
Although there have been issues with the FHTM membership and products, the company does have a unique marketing strategy. It is an internet focused marketing strategy that provides great leverage; however, it teaches members to push the company more than they promote themselves. And with such a strong internet focus, this type of design will only impair distributors in the long-term.
Although FHTM has a bouquet of products for the distributors to sell and make money from, but it lacks the refinement in its training programs. There is a prospect for the company to advance and modernize its training program which in turn can optimistically affect the sales abilities of its members and hence add more profitability.
