Emails can be a huge time consumer. Especially, if you are typing and sending them out individually, they can even be a time waster. There will be a time when you need to get personal with your email communications but your initial lead generating email does not need to be personal it needs to be informative. What you are looking for is a response, a connection, that will tell you that you have met someone that you might be able to work with. Keep your email interesting and exciting. You can do this, even if you are writing it once and for all.
The first and most important thing to offer in your email is a solution rather than an opportunity. You should never offer an opportunity to someone unless it can be used as a tool they can use with their existing business. Most people are not even really interested in an opportunity. They have seen opportunities come and go. In the few cases when someone is brand new and has not tried something yet they might think they are interested in an opportunity but by trying to sell them on an opportunity you are just telling them you have no interest at all in what they are all about and your opportunity is really more about you than them. Instead, offer them a solution.
People are always looking for solutions to a problem. They are always looking for information. They are looking for something that will help them with what they are doing now, not what you want them to do .So, give them a solution to their problem, don’t give them an opportunity, unless that opportunity is a tool they can use with their business. You will find that about 90% of the people have not made any money yet with their opportunities. By giving them what they are really looking for, by giving them a solution to their current problems, they become interested in what else you know. This is the foundation of building a network of trusted networking associates.
The next most important thing you want to do is sell yourself by being real. Even though this may be an automated email, you don’t want it to be an impersonal email. Copying and pasting generic sample emails just make you look bad and it is a sure fire way to be passed up. Especially, when your potential associate receives an email that looks strikingly similar to the last ten emails they received. We are not saying that you should never make use of sample emails but keep in mind that you need to always add your personal touch. Make sure to take stock of what you have to offer and let your potential associates know how you stand out from the rest. People are more likely to trust you, if they can see a real person as well as someone they can consider a sponsor and a mentor.
In addition, you need to be interested in what they have to offer. Ask questions of your potential associates. Find out their interests, their backgrounds, their desires and passions. Asking them about these things will not only make them feel important it is important because you want to know where they are coming from and if they are right for your network of friends. This will allow you both to gain a better perspective of where they are at and what direction you need to go with them.
Last but not least, make sure you have included all your basic information (your name, your website name and contact information) as well as any links, offering them more information. Always try to send working links. Only send a non-working link if your email system does not accept html code. Make sure to check all of your information and those links before sending the email and be sure that your information is always current and updated.
Also, include a video on a subject of interest. This not only makes your email more attractive than most, it will capture the person’s interest far more than an ordinary email. You can also build a YouTube video to promote your solution and add it to your email simply by copy and pasting the YouTube embedding code directly into your email.
Always check your links and video by sending the email to yourself, before sending it out to anyone else. If you don’t have an extra emailbox which is connected to your business to send it to, you can simply create a free emailbox and use it for testing your emails.The last thing you want is an email that doesn’t work. Just remember, the more informative and interesting you make your solution the more excited your potential associate will get about it.
As well, there are many little tricks you can use to save time, if you have to send out the emails manually. These tips are great for your business emails as well as your personal ones.
For instance, in many email systems, you can drop and drag your headline directly from the body of your email. Once you have your initial lead generating email perfect, you can save it and hit CTRL A to copy it and CTRL V to paste it when you need it. Again, if you do this once and save it to a note pad or word document file you only have to create this email once, saving you precious time.
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