There is no doubt that mobile marketing is one of the most significant new methods for generating consumer leads to come along in some time. Recent research confirms that text messages are being opened and read by consumers at much higher rates than either online advertising or email marketing. One area in which this phenomenon is being capitalized upon is the multi-level marketing (“MLM”) industry.
MLM, network and affiliate marketing is, for the most part, relying almost completely on lead generation for its growth and success. Distributors are constantly being challenged to both identify and communicate with potential new distributors and consumers. This challenge can be daunting, frustrating and in many cases is the real reason distributors get so discouraged they eventually leave the business or at the least, underperform.
Communicate with Your Leads
In actual fact the issue is really not identifying the lead because they are everywhere. The problems occur because of the continuous communication required to develop that prospect into an actual customer or distributor. Again research has verified that a marketing message needs to be received between 8 to 12 times before it begins to have an impact on the recipient.
This is where the most sophisticated mobile marketing technology can provide a multi-pronged solution to this prospecting challenge. Firstly, there is no doubt that text messages have quickly become the communication method of preference for many individuals who are constantly attached to their cell phones. And that is rapidly becoming most of us.
We are constantly checking our text messages and that means actually opening and reading the message. This is remarkable and the perfect marketing opportunity because people are rarely ever separated from their cell phone. They even go to bed with their cell phones because they have replaced the alarm clock.
Capture Your Leads
Mobile marketing software can capture cell phone numbers from almost any source from website to the new digital business cards. Once that prospects’ cell phone number is captured, the true power of the best of the mobile marketing software kicks in. It is then easy to encourage the prospect to provide additional data with incentives from free newsletters to discount coupons at favorite retailers which then creates a rich prospect profile.
The mobile technology then can generate fully automated text message campaigns promoting the distributors products either to create an end customer or a prospective distributor. In fact the best of the latest software can also send text messages, email messages or voice messages or a combination of all three, all determined on the recipients preferred method of delivery.
Continuity is the Key to Success
Remembering that it takes 8 to 12 marketing messages to have a marketing impact on the recipient, the fully automated feature ensures the consistency of that messaging. More importantly for MLM companies, they can either assume this marketing responsibility for the distributors or be able to “see” the distributors’ activity with specific enterprise functionality.
Mobile marketing is rapidly becoming more popular and effective than online and other traditional advertising methods and has many features that specifically benefit the multi-level marketing industry.
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