I have started working with a few programs that offer Affiliate Marketing training, and was inundated with so much information that I was overwhelmed and haven’t started any blog or web site yet. I’m not sure which programs I should stay with and which I should cancel because they don’t seem too helpful.
Do any of you professionals have advice for me as to the process and priorities, as well as which programs are the best?
I have a web site that I want to promote under children’s safety: http://www.keep-safelockbox.com, and thought I would add links and maybe a page for articles on keeping children safe. However, I also want to have a blog or web site for retirees with several pages on different subjects that can promote other affiliates. Which is better–a blog or web site for that purpose?
Thanks for any help.
Edie
April 29, 2010 at 6:47 am
The most successful affiliate websites are those websites that choose affiliate programs that their audience need and want. Affiliate programs work best if they are integrated into the site — not the main and only focus of the site.
This is especially true for affiliate programs that even provide web pages to their affiliates — which means that if they have 1,000 affiliates then you will have 999 competitors offering the same products with the same exact website (with a minor variations here and there). Plus, you will be competing with the main company as well.
Think of Amazon.com and its affiliate program. There are hundreds of thousands of Amazon affiliates selling books and other products for Amazon. If the site owner simply creates a website with books of Amazon — without some value added — people will not bother to visit his site. So income will be minimal at most.
The key is for your site to create value added that visitors will want to come that is unique. If visitors will want to buy books, for example, why would they come to YOU instead of going straight to Amazon? Why go to an affiliate when they can go to the real deal?
You’re on the right track with your plan to include articles (the more original the better). If you want to promote several affiliates, think of a theme for your site that will link them together — or create different websites.
The benefit of a website relative to a blog is the flexibility in terms of layout that it provides. Blogs are more limited.
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April 29, 2010 at 7:16 am
Blogs and websites aren’t all the different. A blog is more of a “diary” of sorts where you are posting information from time to time. A website can take on any shape or form you wish.
If you want to venture into the world of internet marketing, I recommend you check out the Affiliate Blogs link below. They cull most of the major forums and marketing blogs into one page that you can peruse.
http://www.revenuesource.com/industry-news-program-announcements/
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