Let’s face it. You can’t market to a 21st Century crowd using 20th Century methods. You either step up,
or step away.
Many small to medium sized businesses are still relying on the old methods of attracting customers. They are expensive, hard to track, and can clean out the budget in nothing flat.
Far too many of today’s small business owners are being sold on the idea that the “cure” to their marketing problems is to throw up a web site. Just get someone to design a site for you, and the customers will beat each other to pieces to get to your door.
While a web site IS a great way to step up your presence, often times they do little if anything to help pull in new customers. The problem may stem from design (Search engines do NOT like flash pages,) lack of SEO to attract the search engines, and failure to include some type of call to action.
Of course all of these problems can be addressed, and fixed. It may require getting a new web master that more fully understands the needs of a brick and mortar business.
So what is the solution? Something that will draw in current, and new customers faster with wallets in hand?
Mobile Marketing. Or, if you prefer, text messaging.
Text messages have a open rate of 95%, compared to 5-10% from email marketing. And, text messages reach nine times more customers than direct mailings do. Of the 95% open rate of text message marketing, a response rate of 20-27% is not uncommon.
In 2009, mobile marketing accounted for $ 1.2 Billion (with a “B”,) in sales. By 2015, it is projected to reach a rate of $ 119 Billion according to figures released by ABI Research. It doesn’t take an Einstein to see what lies in store for those willing to move forward in their efforts to secure more dollars from their customers.
So, the bottom line is that you should be looking into mobile marketing as a way to open up your market, and start adding more income to your bank account. You’re looking at an increase of several thousand dollars by moving forward in this manner.
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