In Internet Marketing Choosing a Niche is of Vital Importance

Stone House, Market Cross and Lloyds TSB, High Street, Henley-in-Arden


Image by ell brown
The historic buildings around this area of High Street were another reason that I wanted to come to Henley-in-Arden. Being that I keep seeing them (at least the Lloyds TSB bank) when passing through the area.

This is the Lloyds TSB bank on High Street in Henley-in-Arden. Directly behind the remains of the Market Cross.

It is Grade II listed.

House, from 1943 a bank. Late C16 or C17 origins with
extensive reconstruction in 1916 with contemporary shop front.
Brick and roughcast with timber-frame to first floor; gabled
roof with renewed tiles and brick ridge stack with 2 octagonal
shafts with raised lattice work. T-plan.
EXTERIOR: 2 storeys; 3-window range plus cross-wing to left
end. Roughcast with central gable with decorative
timber-framing; wing has brick ground floor and timber-framed
first floor with jettied gable with decorative framing.
Ground floor has 4 windows with narrow sills and bowed 8/8
horned sashes, one to right end replaced by automatic teller
machine; bowed shop window to left has panelled pilaster to
right and frieze and cornice over small-paned glazing; first
floor has windows with 2-light leaded casements flanking
window with similar 1:2:1-light casement; gable with small
window with 2-light leaded casement with iron opening
casement.
Wing has 3 small windows to ground floor with tile flat arches
over bowed small-paned and leaded glazing; first floor with
canted oriel with leaded glazing. 2 enriched rainwater heads.
Left return facing Market Cross (qv) has timber-framed first
floor with large gable with decorative glazing; double-fronted
shop front with panelled pilasters and frieze with paterae
over pilasters and cornice over paired panelled doors and
small-paned bow windows. First floor has window with paired
2-light leaded casements. Lantern with enriched wrought-iron
bracket to right end.
Rear has similar details to cross wing, with plaque with
boar’s head crest pierced by arrow and lettering: W/ J/ F/
1916. Some C17 or C18 brick with large external stack with C20
top and large gabled C19 wing to right with segmental-headed
openings.
INTERIOR: not inspected.
Important position facing Market Place and closing view along
High Street from north.
(Cooper W: Henley-in-Arden: An Ancient Market Town:
Birmingham: 1946-: 100).

Lloyds Bank, Henley-in-Arden – Heritage Gateway

This is the remains of the Market Cross in front of the Lloyds Bank. Currently it is surrounded by building barriers, perhaps it is being restored, or maybe to protect it.

It is Grade II listed.

Remains of market cross. Medieval, probably C15. Limestone. 2
stone steps to base, and worn tapering shaft approx. 3m high
with wrought-iron support rods. Recorded as having head with 4
niches containing figures of Crucifixion, Holy Trinity, St
Peter and, possibly, Virgin and Child until 1894; remains of
head now kept in Guildhall. Scheduled as an Ancient Monument.
(Buildings of England: Pevsner N: Warwickshire: Harmondsworth:
1966-: 310; Victoria County History: Styles P: Victoria
History of the County of Warwickshire: 1945-: 206-12).

Market Cross, Henley-in-Arden – Heritage Gateway

This Georgian building is Stone House at 123 High Street in Henley-in-Arden. It is near a tudor era building (to the left of it).

It is Grade II listed.

House, now offices. c1750 with some C19 and C20 restoration.
Dressed stone with ashlar front, and brick rear wing;
double-gabled tile roof with stacks. Georgian style.
Double-depth plan.
EXTERIOR: 3 storeys; symmetrical 3-window range. Plat band
over ground floor and first-floor sill band; top dentilled
cornice and pediment the width of the building. Round-headed
entrance has impost bands and fanlight with thick radial
glazing bars over 6-fielded-panel door; steps with
wrought-iron handrails; flanking canted bay windows have
cornices over 4/4:10/10:4/4 sash windows, that to left with
lower glazing bars removed, and flat roofs extended as hood
over entrance.
First floor windows have balustraded aprons; the central
window with architrave, frieze and consoled, dentilled,
cornice over 6/6 sash; the central second-floor window has
sill, and architrave to 3/3 sash.
Outer windows in tall round-headed recesses with, to first
floor, tripartite sashes with 2/2:6/6:2/2 glazing and, to
second floor, Diocletian windows with apron panels and central
3/3 sashes.
Rear wing has rubble plinth and 5 round-headed recesses with
stone imposts; first floor has segmental-headed recesses with
small later windows; to right a lean-to outshut with small
attached gabled wing.
INTERIOR: has dog-leg staircase with square newels, simply
turned balusters with middle cubes and moulded handrails.
(Victoria County History: Styles P: Victoria History of the
County of Warwickshire: 1945-: 206-12; Buildings of England:
Pevsner N: Warwickshire: London: 1966-: 310).

Stone House, 123 High Street, Henley-in-Arden – Heritage Gateway

Stone House is occupied by Leader: PR, Design and Marketing.

Article by Christopher Raine

The whole concept of Internet marketing is growing in
popularity and is becoming one of the most profitable types
of marketing available. So why would this be the case,quite
simply there is no other market place with the capability
of reaching such a wide spread audience.

Whether it be small, medium or a large concern, all
business who find themselves in a position to market in
this way can benefit from potentially millions of customers
all around the world.

In truth most of us understand the concept of profiting
from Internet marketing, but go about it in the wrong way.
The ones who truly succeed are those who realise the power
and importance of focusing their efforts on a specific tight
niche.

In effect this means that the marketer focuses his or her
marketing efforts on a specific area of interest,enabling
them to have a more focused approach to their marketing
efforts in an attempt to reach their customer base.

Finding Your Niche

The trick, and it is quite a trick is to find a niche market
in the field of Internet marketing that is of interest to a
sizeable audience but at the same time is not overly
saturated.

The obvious reason for this is that you may well be trying
to enter an already competitive market and one, which may
have so much competition that profit and market share are
hard to come by.

For an investor to enter within these types of market, they
would require a truly creative strategy in offering
something of superior quality or value to gain a market
share.

On the other hand if a niche can be found which is not
already saturated and has room for Internet marketers who
know how to market to their target audience, you will have
a market worth exploring.

In this situation you will find an audience of potential
hungry buyers awaiting quality products or services to be
made available. The smart business owner will realise what
is needed to unlock and secure this potential.

Already I have spoken of the need and importance of
selecting a niche on the Internet which is not already
saturated, but consumer interest is strong. However there
are other reasons for selecting a niche wisely, of course
consumer interest is important has is your own passions and
interests.

So why would this be so important? This reason for this is
that your own passion will be a driving force behind your own
success. You are more likely to take ownership of the products
you wish to bring to market if you have a passion for them.

You will pride yourself over the quality and value of product
you wish to bring to market, because of the knowledge and
expertise you can impart upon your customers.

The fact that you care about your product or service will
translate to your customers who will feed off your own
passion and enthusiasm and reward you with sales and loyalty.

Is it possible to profit without a specific niche?

The answer quite simply is yes, but the task of profiting
will be more difficult. Without a specific niche you may
find yourself stretched. With a tightly focused niche you
know your target market and ways to advertise to it.

Without this your time spent trying to finding effective
advertisers may be doubled or tripled. Advertiser like to
reach specific audiences and will consider partnering with
some one who offers products and services which closely
match and benefit their readers.

If it is not apparent what you specifically stand for or your
products are too diverse advertisers may not feel that there
is much benefit in collaborating with you.

This example related to advertising clearly illustrates the
need to establish a niche market, but there are other
important reasons in finding a niche market.

One such key point is reducing your workload, such as the
research efforts. Conducting research into a very specific
niche is likely to be much more easier and effective than
attempting to do the same research over and over again in
varied markets.

There may be many levels to a niche, nail it down look
below the surface, some niches by definition may be varied
and vast so look beyond the obvious, don’t forget your aim
is to find a tightly niche, which can be researched,with
hungry customers, and ideally minimum or workable amounts
of competition.

I hope that this provides you with an insight into some of
the considerations you should have when entering into a
niche.

About the Author

Chris Raine is the owner of Internet-marketing-4u.com it provides you with a Free education on how to make money on-line, including how to Market On-line, use Resale Rights Products and all others aspects of building an on-line business. If you want to know more you can get free access to the resources at: http://www.internet-marketing-4u.com

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