Using Twitter to generate leads for MLM is a no brainer. It’s an insanely popular way of touching base with your existing network, which also has the potential to attract leads IF you take the time to market yourself correctly. Not your product. Not your services. Certainly not the company you represent. But YOU.
When your mindset changes from “representing a company in order to sell products or services” to “joining a conversation,” you’ll notice that getting people to follow you becomes easier and your presence on Twitter starts to generate MLM leads.
Twitter is really about building relationships. With that in mind, please stop blasting tweets about your MLM business indiscriminately. It’s annoying. It sends out the message that you’re not interested in anything other than closing a sale. It’s also the fastest way to get people to stop following you.
I don’t know about you, but everybody I keep tabs with on Twitter adds value to my life. They’re there because I find them informative, insightful, amusing, challenging, inspirational, or any number of other adjectives to describe people we allow into our daily lives. A squawk box shooting out ads just doesn’t do it for me and quickly ends up in the “unfollow” pile. By the way, be sure to add a picture to your profile so that you’ll seem more “real” to whoever reads your tweets. Anything that lets people know they’re dealing with a real person on the other end of a tweet is a good thing.
So does that mean anything about your MLM business should be scrapped? Nope. You can have an occasional tweet about your MLM business opportunity, but the trick is in being able to make it sound conversational. Tweet your milestones. Welcome new people into your network. Share information. Invite people to read your latest blog post. Re-tweet stuff other people tweet. Be part of the conversation!
Don’t ignore Direct Messages (DMs). You never know when it can lead to interesting possibilities. If you’re dreading the idea of going through hundreds of tweets on a daily basis, clients like Tweetdeck and Twhirl, which can help you manage Twitter and save you tons of time.
It’s important to comment on other users’ tweets and re-tweet what others have commented so that everyone can see you’re an active participant on Twitter. The more involved you become, the greater the chances of attracting the kind of targeted MLM leads you want from Twitter.
Finally, be sure to keep your level of participation on Twitter consistent. If your level of activity wanes, your followers will notice and feel abandoned. Stick to a sustainable daily twittering routine so people know when to expect your tweets and make reading it part of their own routine.
As more and more people figure out that you’re someone with a perspective worth following, your network increases and your tweets are re-tweeted down the line until it leads to new prospects. That’s how it’s done.
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