Remains of the Market Cross – Henley-in-Arden
Image by ell brown
The historic buildings around this area of High Street were another reason that I wanted to come to Henley-in-Arden. Being that I keep seeing them (at least the Lloyds TSB bank) when passing through the area.
This is the remains of the Market Cross in front of the Lloyds Bank. Currently it is surrounded by building barriers, perhaps it is being restored, or maybe to protect it.
It is Grade II listed.
Remains of market cross. Medieval, probably C15. Limestone. 2
stone steps to base, and worn tapering shaft approx. 3m high
with wrought-iron support rods. Recorded as having head with 4
niches containing figures of Crucifixion, Holy Trinity, St
Peter and, possibly, Virgin and Child until 1894; remains of
head now kept in Guildhall. Scheduled as an Ancient Monument.
(Buildings of England: Pevsner N: Warwickshire: Harmondsworth:
1966-: 310; Victoria County History: Styles P: Victoria
History of the County of Warwickshire: 1945-: 206-12).
Market Cross, Henley-in-Arden – Heritage Gateway
Looking north up High Street.
To the left of the Market Cross is 84 and 84a High Street.
There was a pub here called The Bear Inn. It is now Cromwell House at 84 High Street. There is another house at 84a High Street called Goodrest (think the entrance is on Bear Lane to that house).
84 and 84a High Street is a Grade II listed building.
Formerly known as: The Bear Inn HIGH STREET.
Public house, now 2 houses. C17 (mentioned 1654) with C19 and
c1928 alterations. Brick with some timber-frame; gabled tile
roof with brick cross-axial stack and rear stacks, one with
cluster of 4 diagonal shafts. 3-unit plan.
EXTERIOR: 2 storeys plus attic; 3-window range. Plat band over
ground floor; wide eaves to left of centre; brick quoins to
right end and paired timber-framed gables to right of centre.
Ground floor has recessed entrance to right of centre with
plank door in moulded surround to inner left return and gabled
canopy.
One segmental-headed window to left and 2 to right of entrance
with 3-light transomed casements, 2 with iron opening
casements and that to left with small-paned glazing; left end
(Goodrest) has 2-storey gabled bay window with timber-framing
and 1:4:1-light leaded glazing to each floor. First floor has
window with 2-light small-paned casement and canted oriel with
hipped roof over 1:3:1-light transomed and leaded glazing;
attic floor has two 3-light windows with leaded glazing and
iron opening casements.
Goodrest has plaque with early C20 lettering: GOODREST;
enriched gutter, downspout, and rainwater heads dated 1928.
Left return has C20 fenestration and entrance with gabled
canopy; rear wing and close-studded rear wing with stack with
clustered shafts to Cromwell House.
INTERIOR: not inspected, but recorded as having
timber-framing, wide fireplace and C17 staircase with turned
balusters.
84 and 84a High Street, Henley-in-Arden – Heritage Gateway
The role of marketing in business may surprise you. Many books and seminars on marketing begin on how to develop the Marketing Plan. I believe this to be a mistake.
You shouldn’t begin thinking how you are going to market something until you first determine if you have something to market. You also need to have the ability to develop and service your product; will it work the way you say it will work; are there no adverse legal ramifications? Finally, can you sell of offer it for a profit?
Finding your Niche Market
To begin, you need to find a product that people need. Think back in your life. Was there any problem that you felt was not resolved completely? Was a solution presented to you that could have been more complete? Still no ideas?
Then seriously contemplate and record the following:
What kind of things are you interested in? Tennis, Books, Music…..
Do these interest border on Passion? Football, Writing, Collecting…..
Where is your Knowledge base? Is there any subject or topic that you know a lot about?
Are you the person people come to for answers – asking your advice or opinion?
Answer the above questions. Consider each point carefully; don’t be afraid to consult with friends, family and colleagues. And be completely honest. When you pursue a business that you are passionate about, something you really like to do, your chances of success in business increases dramatically.
Finding the Hurt
The product or service you wish to develop should be related to something you are interested in. By promoting your interests, it will feel less like work, and more like fun. After all, wouldn’t you rather “work” at what is fun?
Many people make the mistake of developing a product first, then trying to find a market. That is backwards. You must first find the demand, and then fill it. This will guarantee the success of your product, as people are already looking for what you are about to develop. By filling this need, you can actively focus your energies on marketing to the audiences that will provide the highest sales profit.
I. Finding the Right Markets:
Examine your list. You now must research and find markets that relate to your list of interests. Brainstorm a list of general, potential markets for each of your interests. Do not be concerned if your markets seem too broad or general. Utilize friends, family and the Internet – searching keywords related to your interests.
II. Research the Competition:
Now that you have your list of specific markets, it’s time to examine the competition -both online and off. Research businesses that cater to the specific markets on your list.
For Example: Artists might be segmented into oil painters, watercolor artists, sculptors, advertising. Examine how existing businesses cater to these markets. What approach do they take to the ceramic artist? Are they offering fr*e advice, selling it, providing products?
Finally, take a look at how well these businesses are marketing themselves to the market segment. How organized and professional looking are their sites?
Two great tools to compare companies is Alexa.com and Marketleap.com. Alexa is comparatively accurate, and can give you details for a site including:
Traffic Ranking
Related Links
Link Saturation
