The amount of income you can make in online network marketing is tied directly to how large you can build your email list and the value you provide in your communications.Some percentage of your list subscribers will sign up into your primary business or buy products from you – but only after they have come to like you and see you as a reliable source of information. The bulk of the list subscribers will not join your primary business or buy your products. However, based on the relationship you establish with them over time, you’ll be able to market related goods and services to them.
A whole new world of marketing has developed due to the popularity of the Internet and the usage of email in daily business and personal communication. Before the late 1990’s, if you wanted to build a network marketing business, you had to get on the phone, call everyone you know, meet in person and hope referrals come in over time. Or, expensive ads, flyers, business cards, etc. drained a lot of money with low results. A lot of people gave up before they could build momentum and make money.
Now it’s much easier to push a button and have your message reach hundreds, thousands or even millions of people. And it all arrives through one medium that they rely upon for the transfer of information back and forth. As with any opportunity, there are also challenges. People receive A LOT of email. We’re going to give you some advice on how to make sure people open and read your materials.
1. Focus on your subject lines. This is the one thing you should probably invest the most time in and maintain the most flexibility in. Develop and create compelling, quick subject lines with a value proposition that speaks to the audience. Try different ones out and watch your traffic and conversions carefully. This is the subject of a several other articles on copy writing.
2. Schedule for sending. Don’t get into the habit of sending out email blasts when it is convenient for you. Create your messages and subject lines ahead of time and have them ready to go, so you can send them when your recipients are most likely to see and read them. Send them between the hours of 9 a.m. and 7 p.m. Overnight, they’re just going to get buried behind other email and have less chance of being seen and read.
3. Choose carefully which software you use to manage your email list. The market leaders are Aweber and GetResponse. These services allow you to create and grow unlimited different lists, send scheduled automated messages to people by list and also send broadcast messages across lists. Both Aweber and GetResponse will report back to you how many people opened your email and how many clicked on any links embedded in the email. Choose carefully as your email list is perhaps your most valuable asset. You need a solution that provides solid reporting back to you so that you know what is and is not working. Also, ensure that you own the names on the list should you ever choose to move to another provider.
4. Consider ready-made email marketing lists. These are pre-existing lists that allow you to send to their members. You are sharing this list with a lot of other people. But, this is a great way to get started while you build your own private list. There are a lot of software programs to choose from. And a lot that make false promises. Here are two that I have used that you may want to consider – ListJoe and ViralURL. The programs both let you easily get started from the git-go with access to large subscriber lists so you can get your message and name out immediately. Both are free to try out but your best bet is their lowest level of paid account. The free versions require you to read others’ emails sent through the networks to get credits for usage, and it will take a lot of time for you to build up enough credits for you to make an impact. For about $15 a month you can email thousands of people every few days.
Set up a SEPARATE, free email account to use with these services. You’re going to get A LOT of email and you won’t want it clogging up your normal activities. Take the 10 minutes to set up a Gmail, Hotmail or Yahoo account or you will hate yourself later.
Both List Joe and Viral URL give you a great amount of of usage to operate within their respective networks. Both have spent significant resources in offering integrated, powerful email marketing software that you simply can’t get as an individual home based business. In our experience, we recommend getting both programs, as they give you access to a larger universe of subscribers that are already opted in and used to receiving these types of offers.
Andrea Kropp is an online network marketing lead generation specialist living in the Pacific Northwest with her husband and two kids. After struggling in her early days in network marketing, Andrea now takes great pleasure in teaching others the secrets to her success online. She writes extensively on the topics of network marketing, online lead generation and personal development and makes all of this content available for free. Read more about Online Network Marketing Lead Generation.