Fact: People will judge you or your company by what they find on the Internet. Unfortunately, there could be unethical competitors or hostile saboteurs out there that are spreading false rumors or inaccurate information about you.
Another fact: This information can spread like a disease, hence the term “viral”. You don’t have time to wait for this information to make it’s way to your desk. You need to be proactive in your SEARCH for this negative content, regardless of it’s accuracy.
A negative attack on you or your company’s reputation can occur at any from many directions. Posters on blogs, forums, and websites can hit and run with impunity on one site and come back to do the same thing on another one. Even with no validity, a negative posting campaign can taint a reputation within hours of its initiation, sewing doubt and uncertainty about you or your company’s integrity, products, or services.
Can you do this yourself? Sure. As long as you have the manpower to spare, and the expertise to perform custom RSS feeds, creating your own search engines, setting up your own blog or forum, and participating regularly on those created by others. Think you have what it takes? Many executives just don’t have the time or desire to take care of these tasks in house.
So what other options do you have? Hire a reputation management firm. The experts at RestoreMyRep.com know how to work with bloggers, forum hosts, and other consumer generated media sources. This online reputation management solution enables you to review everything that’s available about you online. If there is unwanted content about you on the Internet, their expert team will work tirelessly to remove that information.
Consumers solidify an opinion about a business from 3-5 different resources found in the top 20 search results. The search results can help or hurt your professional reputation, as consumers scrutinize your brand, now more than ever.
