An Email signature is a great tool that costs nothing and can deliver invaluable results. Those who don’t use them are often unaware of its true benefits. Therefore, basic signatures are added to their outgoing mail but serve no purpose in sharing their content and helping to syndicate their message. Email signatures normally include your name, title and a contact telephone number; however, wouldn’t it be nice if it also included your latest Twitter post or Blog post, with active links that lead right to that specific content? Email signatures can be used so much more powerfully than even most Top Internet Marketers are using them for. They can be simply changed into a no-cost, high-return marketing device, fundamentally a digital business card and Internet Consulting billboard with a small sneak peak to your company and the helpful content you provide.
Email signatures are not just placeholders to boast about the name of your position and job title that your Boss so conveniently presented to you at hiring to give you a sense of pride and job ownership, like they are being used in corporate America. Originally, they were primarily used for providing basic contact information, but in the new era of Internet Marketing, wise and innovative Marketers are optimizing their list building and email marketing endeavors. They have stumbled upon companies that can take those Corporate bragging rights emblems and morphed them into a more sophisticated one-to-one marketing message. With just a click of a button, they have the Power to make any and all of your content sharable right from your email message. As part of your overall web strategy, think of all the emails your auto responders are sending out to new and old prospects. With Companies like Wise Stamp, your email signatures can be a great way to personalize and brand yourself in every auto responder email you send out.
As a Internet Marketer, instead of using signatures to conclude your message using a bevy of information such as your corporate-like identity, why not use it to share access to your Social Media Profiles i.e..(Facebook, Twitter, del.icio.us, IM Services and/or LinkedIn). Maybe add your logo or image to your signature, add your personal (RSS) feeds, and/or automatically insert these “Cool, I can share this!” gadgets into your signature in your webmail services. (Gmail, Yahoo, Hotmail etc…) After all, Email Signatures are supposed to show the best ways to contact you, so what better way to not only be contacted, but also gain a new visitor to your blog or Fan page. Signatures are essential because it’s the final chance for you to make an impression on the reader. So, as I always say, “if you would like to stand above all of those other competition you need to go out with a bang.” Your “Content Sharable” signature is your last chance to do just that.
All you have to do is create a really nice ‘Wise Stamp’ signature (It’s FREE) and copy and paste it into your auto responder messages and you have one more way for your followers to view and share your content. These email signatures would be a great chance to let the creativity flow with regards to inviting readers to engage in or subscribe to whatever it is you’re offering as well as find out about the latest element of your projects. Imagine the effect of a FREE viral marketing every time you distribute email messages to new followers or prospective business partners. Quite often, your emails end up being forwarded to their friends list and to their friends list as well, and so on and so on.
Branding yourself as an original in the Internet Marketing industry is especially important in this new “Socially Crazed” era of online inter-connectivity. Brand “Yourself” Marketing, hitting your audience with a new and awesome interactive means of doing what they already are accustom to doing (Sharing Great Content), will get you remembered. You’ll be at the top of their minds as your emails will be looked upon as “Cutting Edge” and always a joy to read and share. Email is still the most common form of business and personal communication, so you must present your branding as a way to advertise yourself on every outgoing email.
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