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Article by Belinda Summers
We are currently living in a digital era. Everything from cellphones, to household appliances, to even the way we handle our banking transactions, technology certainly is a marvelous thing to behold. Many companies around the world have joined today’s technological era for it allows them to manage their business a lot easier. Within this technological age, the advent of the paperless era has begun. Business reports and the like can now be transmitted through computer programs and applications. This way, employees can send reports with a click of a button instead of writing on mounds of paper that is so easy to misplace.
Technology has indeed made the lives of many people, including business owners, a whole lot easier. Nonetheless, there are some aspects to running a business wherein technology is still not the best option. This digital era does help in a lot of ways but it does not cover the fact that there are some means that far surpasses this marvel.
Think marketing a business’ products and services. Most people will think about selling, malls, stores, retail, and among other stuff. The basic commonality among all these is that they all involve direct marketing in one way or another. In this aspect, technology does play a vital role in keeping customers and clients interested in a particular product or service. However, it is far better to talk to a real live human being for such transactions.
Let us take into mind a business’ b2b lead generation campaign. Talking through automated or non-human-like means does help the marketing campaign to such a degree. Nevertheless, most people will always like to speak to another human being if they want to get some information about a business’ products and/or services. E-mail and online marketing help in gathering leads greatly but it lacks the presence of human understanding and care that a client or consumer is looking for.
In this topic, it is like walking into a restaurant and asking the waiter on what food would he recommend that’s good to eat. It is with that interaction that a potential client is searching to know that their money is going into the right place. As such, for lead generation campaigns to work out, a more direct approach is needed. One such great approach is to get outsourced telemarketing services.
With the aid of a b2b telemarketing agency, a business’ lead generation campaign will have that much needed human interaction with their prospects.
Why telemarketing? Why not other more direct means like going door-to-door?
Going door-to-door is an old marketing procedure that is perhaps the most direct form of selling. Although quite outdated, this marketing procedure is still somewhat useful. However, businesses have taken into account the cost it takes for travel (among other things) if they go from door-to-door, or in this case office-to-office.
Today’s businesses are not limited to just targeting prospects within their locale. As much as possible, a business will always like to target the international market. Now what happens if the business markets door-to-door to a market out of their country’s jurisdiction? The resulting costs will place their company on a huge deficit.
Professional telemarketers are able to generate leads for a business even if they are ocean’s apart from each other. Businesses can still get that human interaction they need in gathering prospects while still saving up on travel costs. B2B lead generation campaigns with the aid of a telemarketing firm may be just the key ingredient for a business’ financial growth.
About the Author
Belinda Summers is a professional Lead Generation Consultant helping corporate organizations increase their revenue through telemarketing *lead generation* and *appointment setting* strategies. To know more about lead generation and appointment setting, visit: http://www.callboxinc.com/
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