Search Engine Marketing Tips: 3 Best Practices to Ensure Optimal Emails Get There

Yahoo Pipes: Search Engine Masturbation: Run Pipe: See-ming Lee / 2007.09.13 / SML


Image by See-ming Lee 李思明 SML
Search Engine Masturbation = Google Search + Live Search + Yahoo Search + RSS

Concept
Instead of daily vanity/ego search, create a Yahoo Pipe to search simultaneously using Google, Live and Yahoo and turn them into an RSS feed. In other words, instead of turning yourself into a bot to monitor the bots’ activities, spend your time to create relevant content be indexed instead!

1. SML Flickr: SEM: Source
2. SML Flickr: SEM: Run Pipe
3. SML Flickr: SEM: Run Pipe: See-ming Lee

SML Pro Blog: Yahoo Pipes: Search Engine Masturbation

Related SML Universe
SML Ask
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SML GYM = SML + Google + Yahoo + MSN
SML LinkedIn
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SML Pro Blog: Domain names = My one-line poetry
SML Pro Blog: SML SEO = See-ming Lee + Search Engine Optimization
SML RSS
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SML Copyright Notice
Copyright 2007 See-ming Lee 李思明 SML / Search Engine Masturbation.
This work is licensed under a
Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

Within the United States, your search engine marketing management and email marketing efforts must follow the strict policies of each state and the federal CANSPAM laws. One way businesses are learning more about online marketing is through social media marketing training.

Keep in mind that other countries have their own version of the CANSPAM laws. So, with that in mind, if you intend on marketing to prospects in other counties, make sure you know the ins and outs of the respective laws. Most of these laws have to do with privacy (making sure that anyone who unsubscribes is removed from a mailing list in a reasonable timef rame) and sender assurances.

At a minimum be sure to:

Go to ftc.gov to get a copy of the most current version of the CANSPAM Act. Read it and follow this important law. It’s not difficult to do, and most of the requirements are built into many email solutions. However, keep in mind that CANSPAM is a U.S. federal law and you must also abide by the laws of your state as well as the laws of any countries you send email to.
Engage an attorney to help review your email and privacy practices. It’s worth it to find one that is specifically experienced in this area. It is not unusual for attorneys without specific CANSPAM experience to go overboard on its interpretation and disallow things that are not only legal, but entirely appropriate for email marketing. The right advice will keep your campaigns within legal guidelines and still allow your company to execute profitable campaigns.
Partner with a certified inbound marketing consulting firm as an email solution provider to help keep you on track. Most build legal requirements and best practices into their sending solutions and can provide additional advice, suggestions and check points.

We’re lucky in the United States – our email laws are pretty relaxed compared to other countries. Much of the reason for this is because email marketers work hard to voluntarily follow best practices to respect subscriber privacy and preferences.

If you are out to generate an increased number of leads and develop an increased online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about integrating search engine marketing strategies.

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