Digital Marketing Relevance Bulls Eye
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www.intersectionconsulting.com – Relevant marketing communication offers your community value – Optimal communication takes place when when a marketer can deliver the a relevant message to a relevant audience in a relevant location at a relevant time.
Article by Srinivas Sakhare
Today, the success of any business depends heavily on a reliable communication system. No wonder then many business enterprises have embraced VoIP technology to integrate their communication needs, typically voice, data, email and fax into one single package.
It is here that a Long Code makes it presence felt. It is a virtual number; also called a dedicated number which has several advantages over short code. It is used for sending and receiving SMS as well as for voice calls. It literally connects two different worlds, namely the wired and the wireless into one formidable communication platform.
Mentioned below are some of the salient features of long number.
1. It is internationally available.
2. It is a cost effective communication solution.
3. Long numbers can be obtained directly from SMS provider.
4. They provide a reliable long term marketing solution.
And here are some of its application areas.
1. Competitions, voting and requests. The demand for such services comes from television reality programs and radio talk shows.
2. Long numbers are also used for sending out coupons, alerts, greetings and social messages.
3. Product feedbacks and promotions is yet another task performed by long numbers.
Bulk SMS Messaging is a form of marketing. It is typically done with the help of SMS gateway server for sending out a common marketing campaign to thousands of mobile phone subscribers. This trendy and internet based platform is exploited by many business enterprises, such as banks, media, retail outlets, stock brokers and insurance companies.
Bulk SMS is a part of digital marketing which consists of several other elements such as television, radio, mobile phone, internet, electronic hoardings etc.
Bulk SMS is sent through an application which is available in many forms; website integrated interface, standalone desktop software and Excel to SMS plug-in. Creating a buzz around a product or establishing a brand using mass messaging is cost effective, reliable and efficient method.
SMS Marketing is one of the fastest growing platforms today. It exploits a nifty little feature of mobile phone, called the short message service or SMS. The process is really simple. A marketing entity collects the numbers of opt-in customers; people who would like to receive marketing SMS from well known companies. This database of names is then integrated into the software which allows a mobile marketer to create a catchy text campaign and send it to thousands of subscribers with the click of a mouse button.
The above mentioned software is provided by bulk SMS providers who have signed agreement with several mobile carriers for utilizing their SMS gateway servers.
SMS marketing has many advantages. Some of them are mentioned below.
1. Mobile users like text messages. More than 90% of the text messages get opened and read.
2. It is a cheap and efficient marketing platform.
3. Requires minimum efforts, but produces amazing results.
4. This platform can be exploited by an array of industries and business enterprises.
About the Author
mVaayoo offers trusted services like voice SMS and Bulk SMS Messaging in India along with other services like SMS Long Code and SMS short codes.
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