A targeted email marketing campaign is a powerful method for making money online. The advantages are obvious. It is way less expensive than traditional mail and has instant delivery. It’s both easier and quicker to get your time sensitive message to your list. And don’t forget, with a click on the Reply button, your recipient can communicate back to you, again quickly and easily. So email is an established method for effective communication. Email marketing is used by companies of all shapes and sizes to promote their products and services.
So who are you going to target with your campaign? The best method of building a list is through a double opt-in process. First, convert your traffic into subscribers through an initial opt-in on your site. Maybe you offer a newsletter, or free report, and in return your visitor offers their email address. Next, you will send them an activation link in an email, once they click that link, they will have opted-in for a second time (or double opt-in). Now you have their express permission to send them email. There are many techniques for list building, but the idea is to grow your list over time. This list will become your most important asset.
As you start to build a nice list, you can start keeping your subscribers informed on a regular basis about what’s happening in your niche. The idea here is to establish rapport with your list. Let them get to know you, and feel comfortable with the content you provide. This helps you develop a bit of a brand name for yourself at the same time. You are seen as an authority in your niche. Of course, this doesn’t pay any bills. You need to get your offering in front of your list.
It’s really not a good idea to just bombard your list with affiliate offers. At an absolute minimum, treat your list as you would want to be treated. Nobody likes spam, nobody. Instead, send a couple of informative, non-sales oriented emails to your list. Make sure it is something of value, not just fluff. Then, on a third email, you may highlight a particular problem within your niche, and then introduce your affiliate offer as a possible solution. Try to maintain a ratio of 2:1 (meaning two non-sales emails to one sales email) for your targeted email marketing efforts. Some successful marketers would argue that a sales link should be included in every email. That may work for them, and that’s great, but ask yourself do you like to receive a sales pitch every single time you open an email from someone? How long would you stay subscribed to that list?
While delivering emails is free, there is one expense you should not avoid. You need a good auto responder if you are serious about making money online. This is the single most important investment you will make. An auto responder can deliver your newsletter, step-by-step courses, special announcements, and digital reports in an instant. And, it works while you sleep! People can subscribe, double opt-in, receive your free report, and start receiving your initial welcome series of emails, all while you are away from your computer.
To build a successful targeted email marketing campaign always get a double opt-in subscription. Inform your subscribers, over deliver here every time. Establish rapport and build a brand name. Solve problems (and get paid) within your niche by offering solutions through affiliate offers. Never, ever spam your list. Always provide an unsubscribe option with every email. Get a good auto responder, don’t be cheap here. Don’t forget, this list is your single most important asset. Take good care of it, and it will take very good care of you.
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