Well it must otherwise corporate America would not be using TV advertising. There are many reasons why TV advertising works and it starts from an early age on a subconscious level. If you remember (actually you probably don’t being you where so young) when you were just learning to feed yourself. You really had no idea what you were doing. You would watch your mom , dad or primary care giver put the spoon up to your mouth and fill it with your favorite food. One day the person who was feeding you decided that it was time for you to take over the job and handed you the spoon. If you think back to that day you would remember how awkward you were. Out of balance, wiggly arm and little coordination you persisted. Time after time as you tried, most of your attempts would end up on the floor, table, hair or just about anywhere but in your mouth. So guess what TV advertising companies know this and profit billions and billions of dollars each year. Where is this leading? Read on and let me explain.
After you mastered finding your mouth on a consistent basis, your mom, dad or primary care giver decided once again that it was time for you to proceed onto yet another milestone of precious life. Time to start walking. As crawling is now a thing of the not so distant past your parents sit on the floor facing each other with arms out stretched with you standing there dangling from their fingertips. With smiling face and cooing like infants your parents begin training you to embark on the first step of your life. If you think back you will remember that you wobbled like the town drunk on New Years Eve. Those first several steps seemed literally impossible. Step after step stumbling into furniture that left you with bumps and bruises; you finally made your parents proud by mastering the new task once again. Your parents were so proud. They hugged and kissed you until your cheeks were as red as if you were playing out in the snow for hours on end. You loved the attention and felt very much loved and accepted by another human being and didn’t even know that this feeling of acceptance would eventually inadvertently coheres you to gladly remove money out of your pockets at the check out counter later on in life. This is another “key” aspect that TV advertising companies fully understand. I will explain shortly and pull this all together. Lets move on to the next scene from your childhood shall we?
TV advertising and corporate America capitalizes on the next very crucial aspect of your life adding billions to their asset column,. “Cleaning your room”. What? You say, does cleaning my room have to do with advertising? Let me take you back to several different time spots of your development. The first time that you parents decided that they were tiered of picking up your blocks, Hot Wheel cars and all your dolls it was time for you to be a little more self sufficient and live in an area that would shine with pride. As they tried and tried with several attempts of sweet talk reasoning with minimal results they ran out of steam. So finally at wits end they said it and “it” worked great. ” It”, from here on out would be one of the biggest money makers for corporate America ever. You will soon see, just hang on a little while longer and you will understand how TV advertising, almost effortlessly, lures you into your pockets for your last dime. So lets go back into your messy room where you were being artistically creative. You suddenly, out of nowhere were struck with the phrase ” clean your room or you wont be able to go outside and play”, “go to the movies”, “hang out at the mall with friends” or “take the car out to impress your date”. The feeling behind this phrase has followed you all the way to this very moment in your life and you may not have even realized it as much as TV advertising companies do. TV advertising companies rely on your up bringing more than you may realize. At this point I would like to add another relevant dramatic point that TV advertising companies prey on. This point is very huge.
As you were growing up getting older and more mature, you probably have had some sort of experience that was so frightening that you would never forget and would do almost anything to ensure that it doesn’t happen to you. Yes wrinkles, being over weight, hair loss and erectile dysfunction are the TV advertising companies fastest growing marketplace segment. TV advertising companies rely on our vanity to pull in large profits for their client’s shareholders.
Let me bring this in for a landing and explain to you what TV advertising companies already know in a few paragraphs.
Repetition: TV advertising companies play the same commercials over and over until it is deep rooted into our subconscious mind. Remember learning to feed yourself, walk, get dressed, drive a car and so on. Repetition is the first law of learning. What ever we do over and over has no choice but to become a habit imbedded in our subconscious that soon we are doing these things (including spending money) with out even thinking about it.
Couple that with. FEAR AND GREED in TV advertising companies message.
Fear of loss: TV advertising companies feed off of this emotion so heavily that it should be illegal. ” Clean your room or else you will lose something”. TV advertising companies use phrases like ” Hurry while supplies last” or ” buy now and save money”.”Their wont be another sale like it”. TV advertising companies love this one” if you want to be loved and accepted use our make-up”. Well they don’t have to come out and say it word for word to work in their favor. TV advertising companies are much more subtle in their messages.
In conclusion, TV advertising works by feeding off our deep rooted emotional DNA .
If you begin to examine you purchasing habits you will learn that most if not all of them are directly linked to fear and greed. Plain and simple.
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