Do you think that Dove has gone too far, not far enough, or done a good job?
How can Unilever, the parent company of Dove, also market products like Fair and Lovely (a skin bleaching cream) to other parts of the world?
Fair and Lovely:
A Fair and Lovely commercial in English, for anyone interested:
Before I pick best: I’m sorry if it seemed like my mind was already made up against Dove and Unilever, that wasn’t my intention. I agree that this campaign is just marketing, but I also think it’s immensely refreshing. Not because women need normal-sized models to make them feel better about themselves.
The truth that none of these companies can seem to realize about their target audience is this: we don’t actually hate ourselves as much as they have wanted us to. Our insecurities are more exposed when we are bombarded by unattainable beauty images, but the truth is that most adult women (and many younger ones too) can look in the mirror and see something they like. *That’s* what Dove has hit on, and why it’s been successful, because it celebrates what we love about ourselves, instead of condemning what we hate.
And I hope that this will spread beyond marketing, when other people in the media realize that having “normal-looking” women on the screen is not the kiss of death.
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