This has to be a new way to market a movie, and will be just as successful if not more so than current strategies including movie trailers, posters, myspace, radio, and otherwise. Marketing budgets now can sometimes be larger than the total take of the movie. What can we do?
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February 14, 2010 at 11:06 pm
This isn’t entirely new, because it’s been used once before but I thought it was VERY effective. When the movie Akeelah and the Bee was coming out they advertised on the cup sleeves at Starbucks. Every single one had an advertisement for that movie and EVERYONE knew about it because how many people in this country get Starbucks? I thought that was very effective though I don’t know of the costs.
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