Michele Bachmann Anti-Elwyn Tinklenberg Google Adsense Ad – Screenshot Detail – 10/31/08
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Search engine marketing is the single best form of marketing you can do for your business today. More people go to Google for information on local businesses than anywhere else including the infamous yellow pages. Search marketing can catapult your business to new heights or allow it to wallow in mediocrity.
The challenges of search engine marketing are many. Attracting searchers to your website is appealing, but it’s harder to do than you might think. The larger your website is the more difficult it can be.
There are two kinds of search results, Organic also known as natural and paid results which are also known as the sponsor ads. Organic results are by far the best to obtain, when people talk about search engine optimization they are talking about how you get your site’s pages to be shown in the top organic search results. About 80 percent of searchers click on organic search results as opposed to the paid listings.
Paid placement allows a website to pay to have its page shown in response to a particular search word that’s entered, regardless of closely the page matches what the searcher entered. Paid search programs also referred to as AdWords for Google are the quick fix to attracting visitors to a website. The paid search programs will bring in an estimated 11 billion dollars in 2011. Although I personally believe organic is definitely the way to go in the long run.
A professional SEO service can set up a quality search engine marketing campaign for your business that will ensure long term growth and a continued upswing of profit. Certainly money well spent.
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