Owning your own email list may seem quite time consuming at first and if you have never had one then the initial steps might seem to be rather challenging. Even so, it is certainly one of the best methods to get a continual cash flow and as your list develops, so will your revenue.
Prior to rushing out and emailing a bunch of people, the most critical thing to keep in mind is that you are unable to send unsolicited emails (spam). You need the permission of the user first or you may find yourself in hot water.
With that said, these days by getting the users email address first, and their acceptance to receive emails afterwards you can overcome this difficulty rather easily. This is referred to as a double opt-in.
Getting the email address is the first hurdle you must get over. In most cases, you can do this by building your own information product in the niche your list is about. If you give this away for free any visitors to your signup page are more likely to trust you and will want to join.
You should not aim on attempting to sell to your subscribers for the first 2 weeks. Instead, as they are new and might be skeptical, you should spend your time by posting an email every 3 days or so with beneficial information and helpful hints. This will help to build your rapport with them and you will become more trusted.
There after, you should proceed to provide value to your list by offering other free guides, running some opinion polls or asking for feedback. User relationships is important to your success. You shouldn’t oversell to your members as there will be little value in them staying and may request to be taken off.
If you treat your list members respectfully then they will be eager to stay as part of your mailing list. You can often have sales from the same members time and time again so long as you dont try to oversell continually. Sending a reminder about a special offer you may have informed them about is good but you shouldnt send more than 1 or 2 sales emails a month.
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